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Sunday, January 10, 2016

Emeryville's New Motto?

Emeryville
"City of Techie Dorms and Suburban Malls"
Opinion
Most of Emeryville's neighboring cities have a flag or a logo and a motto.  The idea of the motto is to celebrate identifying features of the city, what makes that city unique.  Emeryville already has a spiffy 1970's supergraphic logo...we need to add a motto that celebrates who we are.  A modest proposal:
Richmond
"City of Pride and Purpose"
Oakland
"The Bright Side of the Bay"

Alameda
"The Island City"
"City of Homes and Beaches"
San Francisco
"Baghdad by the Bay"




5 comments:

  1. Here's four possible suggestions:
    "They paved an industrial wasteland and put up a traffic jam."
    "Imagine the squandered opportunity."
    "Created by a government that had no pride."
    "So far from god, so close to Oakland."

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    Replies
    1. I like the "squandered opportunity" motto. Emeryville was wiped clean by Nora Davis and company from the 1980's through the '90's to deliver us what we now have. All those beautiful vernacular historic buildings demolished to bring us this.

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  2. Brian, How about "Gateway to Everywhere!" And you get all the credit.

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  3. I say go with a classic:
    "The town without a church" or
    "The Rottenest City on the Pacific Coast" (my personal favorite)

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  4. So glad I stumbled onto this. For over a decade I’ve been saying it should be “That’s what you get” because it perfectly describes both the olefactory knockout blow dealt to you as you come off the Bay Bridge and the consumerism brought on by the abundance of big box stores.

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