Follow the Money: Real Emeryville Residents VS Fake Emeryville Residents

Measure U&V Spending:

Emeryville David & Sacramento Goliath

Residents Outspent 43-to-1

$70 per vote vs $1.63

Follow the Money; sixth in a series

The Tattler introduces a new feature for the 2014 election season: Follow the Money. 

This election cycle is shaping up to be very expensive and very far-flung with lots of money from out-of-town interests pouring into the city.  We plan on digging out and exposing this money from people and organizations we don’t know that are trying to change our town to their liking.  These unfamiliar individuals and interest groups may effect our November elections with all their spending in Emeryville but the Tattler is going to make sure that while they assert their influence, we’re going to expose who they are. 

Click on the 'Follow the Money' label at the bottom of this story or use the search bar to review the entire Follow the Money series.

This election season, Emeryville residents are witness to an extreme asymmetry of two forces loosed on the town both looking to influence voters.  One is represented by the centralized Sacramento power of one of the largest lobbying interest groups in the State of California and the other, entirely locally homegrown, is comprised of Emeryville residents and businesses.  The Sacramento based group plans to spend perhaps up to $70 per vote and using the same metrics, the Emeryville side will spend $1.63 per vote.  Both entities claim to be operating only with Emeryville's best interests at heart.

The Sacramento group, representing the NO side, is unabashedly calling itself "Citizens to Preserve Emeryville" and is funded by the National Association of Realtors (NAR) and the California Association of Realtors (CAR) to the tune of $85,000 ($60,000 in their bank account earmarked for Emeryville with an additional $25,000 set aside for the Emeryville campaign).
The Emeryville group, "United Emeryville Yes on U&V with Mayor Asher" has raised $1050 and received  $912.07 in donations envelopes, stamps, etc) for a total of $1962.07.  Both sides have not spent all their money yet.

Measure U would make Emeryville a charter city, a local control governance model.  Measure V would institute a real estate transfer fee in Emeryville, the same as our neighboring cities have, re-capturing revenue lost, half Emeryville's budget, after Sacramento dissolved the Redevelopment Agency.  Both measures must pass for them to be operational.

The NO on U&V side has a committee located in Sacramento comprised of CAR & NAR members but they've secured a few Emeryville residents that signed their names, printed in the official Alameda County voter guide to give the impression there's a local grassroots swell against the measures.  It's notable that every Emeryville resident they've convinced to sign on is personally in the real estate business here.  The YES on U&V side is comprised of Emeryville residents both on the committee and with the signatories in the voter guide (with the sole exception of the CEO of the Emeryville Chamber of Commerce).  The YES side also has an Emeryville real estate agent as a signatory it should be noted.

Bucci's
The iconic
Emeryville restaurant.

We could totally

go there.

A Fabulous Dinner at Bucci's
If Emeryville residents vote this election the same as last local election (about 1200 people cast ballots) the NO on U&V side will spend about $70 per vote.  Put another way; at that price, each Emeryville voter could have a fabulous night out at Emeryville's premier restaurant, Bucci's on Hollis Street.  On the menu; zuppa del giorno with an antipasti plate of steamed mussels and a wild arugula salad, the entrée is a truffle marinated flat-iron steak paired with a glass of really nice Napa Zinfandel combining a leathery blackberry nose and a buttery vanillin finish.  Because we're not cheap and we believe everyone should make a living wage, we're also going to leave a very generous tip for Bucci's professional and friendly wait staff.  After that we'll still have some mad money left over.
The YES on U&V side will spend about $1.63 per vote.  We'll get a Kit-Kat bar and a gum ball at the 7-Eleven on San Pablo & 40th Street for that price (we might be a little short and have to kick in a little extra, depending on the gum ball).

Readers Note:  We don't do restaurant reviews here at the Tattler but Bucci's truly is a great neighborhood dining experience: the food is rustic and provincial Italian mindfully prepared with integrity and artistry.  

Follow the Money: Lobbyists Descend on Emeryville; Outsiders Tell Emeryville Citizens to be Cautious of Outsiders

Follow the Money; fourth in a series

The Tattler introduces a new feature for the 2014 election season: Follow the Money. 

This election cycle is shaping up to be very expensive and very far-flung with lots of money from out-of-town interests pouring into the city.  We plan on digging out and exposing this money from people and organizations we don’t know that are trying to change our town to their liking.  These unfamiliar individuals and interest groups may effect our November elections with all their spending in Emeryville but the Tattler is going to make sure that while they assert their influence, we’re going to expose who they are. 

Click on the 'Follow the Money' label at the bottom of this story or use the search bar to review the entire Follow the Money series.

Sacramento Lobbyists Must Think Emeryville Citizens are Pretty Stupid

Opinion

The truth is that Emeryville
citizens, REAL Emeryville
citizens are going to be
able to see right through
this con.

And so the barrage begins.  The California Association of Realtors, the largest special interest lobbying group in California has started spending their $85,000 earmarked to fight Emeryville Measures U&V on an ocean of sleazy mailers polluting our mail boxes.  With so much money to spend on so few voters in Emeryville, residents here should prepare themselves for a toxic onslaught of misinformation and outright lies.

Contrary to what the lobbyists say, Measures U&V will permit Emeryville citizens to run our own town as we see fit as a 'charter city', independent of Sacramento.  All our neighboring cities are charter cities, something these mailers don't want us to know.  In addition, passage of Measures U&V will enable Emeryville to impose a real estate transfer fee to pay for essential city services.  The fee is small, less than all our neighbors charge, probably a reason that every City Council member has endorsed Measures U&V.

The most recent heavy card stock over-sized mailer from these Sacramento lobbyists asks us 'What is the truth'? in its strange roaring 20's type font that we'll be totally sick of by election time.  These paid lobbyists audaciously want us to know in the newest mailer the truth is "outsiders" will put Emeryville at risk if Measures U&V is passed...whatever that means.
These people hope we don't read the State mandated small print on the mailer that sheepishly informs us the citizens that want to "preserve Emeryville" actually live on Tribute Road in Sacramento.  Isn't that nice?   Even though they don't live here, these (nameless) caring individuals are only interested in preserving Emeryville.  So nice of them to spend so much money to help us like this!
"Don't be fooled" they warn us.  OK, thanks for that California Association of Realtors, we won't be fooled.

Follow the Money: Emeryville's November Election Draws Sacramento Lobbying Group

Out-Of-Town Real Estate Interests Set Up Political Committee for Emeryville Election

Statewide Realtor Association Money Dump 
Special Moneyed Interests Work to Nix Local Control

Follow the Money; first in a series

The Tattler introduces a new feature for the 2014 election season: Follow the Money. 

This election cycle is shaping up to be very expensive and very far-flung with lots of money from out-of-town interests pouring into the city.  We plan on digging out and exposing this money from people and organizations we don’t know that are trying to change our town to their liking.  These unfamiliar individuals and interest groups may effect our November elections with all their spending in Emeryville but the Tattler is going to make sure that while they assert their influence, we’re going to expose who they are. 

Click on the 'Follow the Money' label at the bottom of this story or use the search bar to review the entire Follow the Money series.

Emeryville residents, get ready to get "IMPACed".
That being a big money dump from the California Association of Realtors political action committee to fight against a November election over local control of the town.
IMPAC, Issues Mobilization Political Action Committee, is the political action arm of the Sacramento based statewide Realtors Association, the State's top real estate lobbying group.
The issue at hand are two Emeryville ballot initiatives, both brought by unanimous consent of our City Council for a vote by the citizens November 4th; one being Measure U the Charter City Initiative, a local control initiative and the other Measure V, an initiative to establish a real estate transfer fee, the same fee charged by neighboring cities Alameda, Oakland and Berkeley.

The committee set up to fight both initiatives is calling itself "Citizens to Preserve Emeryville" and lists its Treasurer and Vice Treasurer as hailing from Sacramento and Oakland respectively.  The bank for  Citizens to Preserve Emeryville is in Roseville California.

Emeryville Chamber
of Commerce Vice Chair
Jason Crouch
His backing of the Realtors
subverted the will
of the Chamber. 

A check of the filing documents shows IMPAC has kicked off the spending on the Emeryville ballot initiatives with an initial drop of $20,000.  An extra $5,000 in "interboard solicitations" was also approved to fight Emeryville, IMPAC records showed.  With nearly unlimited resources available at the 160,000 member California Association of Realtors, more money could follow as the anti-Emeryville local control campaign progresses.

Chamber of Commerce's Interests Hijacked
The drama of the California Association of Realtors pushing their weight around Emeryville is further heightened by the unseemly spectacle of the Vice Chair of the Emeryville Chamber of Commerce, Vallejo resident Jason Crouch, hijacking the Chamber's wishes by joining the fight against U&V.  The Board of the Chamber of Commerce has voted to join with the City of Emeryville and endorse both Measures but Mr Crouch signed his name and he included his Vice Chair position on the Chamber Board to the ballot measure arguments against U&V.  
The ballot measure arguments for and against will be in the official Voters Guide printed by Alameda County appearing in voter's mailboxes later this month.

The Sacramento real estate group's chief argument against the charter city initiative (a municipal governance model referred to as 'local rule' or 'home rule') is that it will allow Emeryville citizens themselves to decide many functions of governance that Sacramento now dictates with Emeryville as a 'general law' city.  The actual vote in November will only give Emeryville residents local rule to the extent that they decide whether to initiate a real estate transfer fee.  As it stands now Emeryville misses out on the funds from these transfers that our neighboring cities collect.

The City Council has noted with the demise of the Emeryville Redevelopment Agency, an entity that formerly entailed 90% of the town, fully half of the city budget has been lost.  Infrastructure, parks, maintenance--the things City Hall builds for residents to retain the quality of life will be increasingly out of reach.  Further it should be noted that Sacramento gets to change the rules on general law cities moving forward.  That's what happened when the Redevelopment Agency was eliminated.  Without the local control that the charter city designation brings, Emeryville won't have a right to collect the same fees as the neighbors, putting our budget at risk.

Some are speculating the California Association of Realtors sees Emeryville's local control vote in November as potentially a landmark case, spurring other general law cities in California to became charter cities.