Follow the Money: Real Emeryville Residents VS Fake Emeryville Residents

Measure U&V Spending:

Emeryville David & Sacramento Goliath

Residents Outspent 43-to-1

$70 per vote vs $1.63

Follow the Money; sixth in a series

The Tattler introduces a new feature for the 2014 election season: Follow the Money. 

This election cycle is shaping up to be very expensive and very far-flung with lots of money from out-of-town interests pouring into the city.  We plan on digging out and exposing this money from people and organizations we don’t know that are trying to change our town to their liking.  These unfamiliar individuals and interest groups may effect our November elections with all their spending in Emeryville but the Tattler is going to make sure that while they assert their influence, we’re going to expose who they are. 

Click on the 'Follow the Money' label at the bottom of this story or use the search bar to review the entire Follow the Money series.

This election season, Emeryville residents are witness to an extreme asymmetry of two forces loosed on the town both looking to influence voters.  One is represented by the centralized Sacramento power of one of the largest lobbying interest groups in the State of California and the other, entirely locally homegrown, is comprised of Emeryville residents and businesses.  The Sacramento based group plans to spend perhaps up to $70 per vote and using the same metrics, the Emeryville side will spend $1.63 per vote.  Both entities claim to be operating only with Emeryville's best interests at heart.

The Sacramento group, representing the NO side, is unabashedly calling itself "Citizens to Preserve Emeryville" and is funded by the National Association of Realtors (NAR) and the California Association of Realtors (CAR) to the tune of $85,000 ($60,000 in their bank account earmarked for Emeryville with an additional $25,000 set aside for the Emeryville campaign).
The Emeryville group, "United Emeryville Yes on U&V with Mayor Asher" has raised $1050 and received  $912.07 in donations envelopes, stamps, etc) for a total of $1962.07.  Both sides have not spent all their money yet.

Measure U would make Emeryville a charter city, a local control governance model.  Measure V would institute a real estate transfer fee in Emeryville, the same as our neighboring cities have, re-capturing revenue lost, half Emeryville's budget, after Sacramento dissolved the Redevelopment Agency.  Both measures must pass for them to be operational.

The NO on U&V side has a committee located in Sacramento comprised of CAR & NAR members but they've secured a few Emeryville residents that signed their names, printed in the official Alameda County voter guide to give the impression there's a local grassroots swell against the measures.  It's notable that every Emeryville resident they've convinced to sign on is personally in the real estate business here.  The YES on U&V side is comprised of Emeryville residents both on the committee and with the signatories in the voter guide (with the sole exception of the CEO of the Emeryville Chamber of Commerce).  The YES side also has an Emeryville real estate agent as a signatory it should be noted.

Bucci's
The iconic
Emeryville restaurant.

We could totally

go there.

A Fabulous Dinner at Bucci's
If Emeryville residents vote this election the same as last local election (about 1200 people cast ballots) the NO on U&V side will spend about $70 per vote.  Put another way; at that price, each Emeryville voter could have a fabulous night out at Emeryville's premier restaurant, Bucci's on Hollis Street.  On the menu; zuppa del giorno with an antipasti plate of steamed mussels and a wild arugula salad, the entrée is a truffle marinated flat-iron steak paired with a glass of really nice Napa Zinfandel combining a leathery blackberry nose and a buttery vanillin finish.  Because we're not cheap and we believe everyone should make a living wage, we're also going to leave a very generous tip for Bucci's professional and friendly wait staff.  After that we'll still have some mad money left over.
The YES on U&V side will spend about $1.63 per vote.  We'll get a Kit-Kat bar and a gum ball at the 7-Eleven on San Pablo & 40th Street for that price (we might be a little short and have to kick in a little extra, depending on the gum ball).

Readers Note:  We don't do restaurant reviews here at the Tattler but Bucci's truly is a great neighborhood dining experience: the food is rustic and provincial Italian mindfully prepared with integrity and artistry.