Pixar's Broken Promises Affect Schools, Affordable Housing

 Pixar Said it Would Fund Our Schools...

Where is the Money?

Tattler Protest Causes Pixar, Schools, City to 

Unite in Resistance 

City Hall, Schools Don't Seem to Want the Promised Money

Emeryville’s schools and affordable housing problems are worse today because two decades of broken promises by a local successful and beloved company that’s become one of the biggest corporations in the world.  In a deal made two decades ago for a corporate campus expansion that failed to deliver for local residents, Pixar, now a division of Disney Corporation told Emeryville voters they would fund Emeryville’s schools and give $700,000 yearly to help pay for affordable housing, neither of which has materialized. 

An election, held on November 2nd 2004, concerned whether Pixar, who wanted a major campus expansion, should be subject to a Community Benefits Agreement (CBA) that would bring improvements to the Emeryville community.  Pixar, who didn't want to be beholden to a CBA said its promises to fund the schools and provide money for affordable housing were enough.  To help assure victory, Pixar told the City and residents, they would pack up and leave Emeryville if the two ballot measures allowing for the expansion didn't pass.  

The promises were not a part of the development agreement but Pixar spent more than $200,000 and went around the City of Emeryville, making their promises directly to the Emeryville voters in their 'Yes on T&U' campaign mailers sent to every household.  The majority of voters said yes, handing Pixar a victory and as a consequence, there was no CBA but the promises to fund the schools and to fund affordable housing are still in effect.    

The Tattler will continue the protest against Pixar's 
broken promises over the next few months despite the 
threats from the City of Emeryville.

The campus expansion agreement gave Pixar a very large parcel of land that was previously earmarked in the General Plan for housing and also an entire public street, the former Emery Street between Park Avenue and 45th Street.  The land consolidation made in the agreement created Emeryville’s largest ‘super block’, stretching all the way from Hollis Street to nearly San Pablo Avenue.  Super blocks are antithetical to pedestrian activity and other goals of mixed use zoning.   They are generally seen in planning circles as a hallmark of broken public policy. 

Since 2004, Pixar has failed to fund the school district at all and it has failed to pay the City for affordable housing at a rate any higher than it did before the campus expansion.  The promises were made in campaign literature mailed to every voter by the ‘Yes on T&U’ campaign committee registered with the State of California.

As the 20 year anniversary of Measures T&U approaches, the Tattler has stepped up the pressure on Pixar with a 12 foot protest banner placed at the main gate on Park Avenue.  The protest will continue on occasionally and unannounced through the summer and into November.

Pixar spent $200,000 to convince Emeryville voters, threatening
to leave if they didn't get everything they wanted.

Noteworthy in the protest, nobody from the City of Emeryville or the School District has shown any interest in getting Pixar to honor their promises.  Odd because those two agencies stand to benefit from Pixar paying the money they said they would.  In fact, the City has ‘sided’ with Pixar in the imbroglio.  In a January 19th letter obtained in a public records request, City Manager Paul Buddenhagen told Pixar Facilities Manager Patty Bonfilio, the impending protest banner would be considered a “threat to property” and he added, “we will be on alert to him”, referring to the Tattler editor.

We reached out to the School Board and the Superintendent of the District for this story but our letters and calls were not answered.  Also, Paul Buddenhagen was contacted but he did not return calls or emails.  Rounding out blanket refusals to comment was Pixar’s Director of Public Relations, Eric Zerton.  

We tried to hand out literature explaining about the broken promises to employees driving in
in the morning but none would take a flyer.  One employee expressed fear of reprisals from Pixar,
"There are cameras out here", they said.
One interesting thing we learned: Virtually EVERY Pixar employee
 drives to work.  We saw zero bikes and only one pedestrian in the hour and a half we were there.

Emeryville’s then City Manager John Flores sells the Pixar expansion to the Planning Commission (above).  

He said the suburban style development “will better meet the City’s vision for providing a more dense, vibrant urban city”.   In fact Pixar has not provided community vibrancy at all, locked away as they are in their sealed campus, with no community interaction whatsoever.  But he saved the biggest canard for last; “Pixar has been and will continue to be a major benefactor to the community, supporting the schools”, he told the decision makers.  No City Manager since then has explained the broken promise and what should be done about it.