Promised "Destination Restaurant" Site Sits Empty For Nine Years

 Developer/City Scams Emeryville Citizens 

"Non-Chain Destination Restaurant" Promised for Parc-on-Powell Project Was Never To Be 

5700 Hollis Street
This was going to be a non-chain restaurant 
serving the community.  Instead, for nine years it has been
vacant like so many other Emeryville storefronts.

With promises of a non-chain destination restaurant made to the public from City Hall and a very visible prime central Emeryville location opening directly onto a park, people may wonder why the storefront retail at the ‘Parc on Powell’ project at 5700 Hollis has remained empty since the site was developed as a mixed use project more than nine years ago.  The storefront, over 3000 square feet in size sits below a large apartment block and has been ready for a tenant for almost a decade.  But it remains vacant like so many other empty storefronts in Emeryville, a festering wound on the town’s retail streetscape.  A recent Tattler investigation found there was never any intention to bring a restaurant here despite all the promises from the developer and the City.

A quick check reveals money is the primary reason this has not rented out to any retail tenant.  At $13,000 per month and the encumbrance of a minimum five year lease, so far no retailer feels they can turn a profit at this location at that price.  On top of that, we found out recently the space was built back in 2015 in such a way as to preclude a restaurant, so says Megan Basso of Walnut Creek’s Lockehouse Realty, the retail broker assigned to the address.  Ms Basso has been trying to rent out the space to anybody for years, it’s just that no takers have surfaced she says. 

The storefront sits right on a park, with an outdoor seating
area adjacent to the green.  Perfect for a restaurant.

After publicly made verbal guarantees from Emeryville’s former Planning Director, Charlie Bryant to the whole community that a restaurant would rent out the space, we find out nine years later that was never going to happen.  Plumbing, HVAC and other infrastructure necessary for restaurant use with apartments above, was not designed into the space from the beginning, rendering the space unworkable for restaurant use.

Heading off any opposition from the community for the proposed development back in 2015, the City sweetened the pot by dangling a destination restaurant before the public.  The development proposal sailed through the approval process without substantial community objection.  That might have been the only use of the "restaurant" to the City (and the developer).   

This is the green just off the small plaza fronting the 
would-be restaurant.  Perfect for outdoor dining with kids.
But, protecting the developer, the City lied to us.

Restaurant or not, libertarians among us might wonder why the property owners don’t start lowering the rent until they get any taker; the whole supply and demand thing.  In reality, many if not most apartment tower owners in Emeryville (usually large real estate investment trust corporations) are not interested in renting out their storefront retail spaces and they just write it off as a loss for tax purposes.  It’s the same reason why the Sherwin Williams developer on Sherwin Street  (called ‘The Emery’), Lennar Corporation, hasn’t rented out the retail associated with that property.  After years of promising local neighborhood serving retail at both the Emery and Parc on Powell and after the City of Emeryville refused to get the assurances in writing, now these developers are letting the storefronts sit empty, bringing down the neighborhoods.  

This scenario has repeated itself over and over again over the years in Emeryville.  The only reason why there is retail storefront at each new apartment tower is because the Emeryville Planning Department is forcing the developers to put them in so they can sell the project to the public as a General Plan conforming ‘mixed use’ development.  After that planning box is checked, there’s nobody minding the store (so to speak) and the retail sits empty for decades as the developer takes his tax write off.

Director Bryant has since retired and was unavailable for comment for this story.