NIMBYism Wins at Sherwin Williams Park Site
"Destination Park" Shown to be Pejorative in Park Avenue Neighborhood
Full Basketball Court Rejected by Planning Commission: Outsiders to be Discouraged
Reversing an earlier decision, Emeryville's Planning Commission voted NO Thursday night to a controversial basketball court for the planned park at the Sherwin Williams apartment project site in the Park Avenue neighborhood. The reversal from their decision in November praising a full basketball court came after Lennar Development Corporation and the City Hall staff Thursday made a strongly one sided presentation stating a half court is "more usable" and that basketball players would rather use a half court than a real full court. Notably absent from the presentation to the Commission this time was the previous verbal insistence to make sure the new park not be made a "destination park" with the specter of outsiders coming into the neighborhood even as the forces aligned against the full court still pursued that goal.
Barring a City Council appeal, due within 15 days, the forces that called on Emeryville's decision makers to discourage outsiders from coming to the new park, notably Park Avenue Residents Committee (PARC) and Lennar, won the fight over for whom the City of Emeryville should be building parks with Thursday's final Planning Commission vote. Despite their decidedly negative view on building a basketball court for the Sherwin Williams park, the developer voiced agreement with PARC that basketball is not necessarily a bad thing and a court might someday be built as long as it's in some other part of town.
Still, basketball players were left stunned Thursday night after learning the Lennar spokesman told the Commissioners a half court is better because it is "more optional" for the new park, "more flexible" and inexplicably, "A half court will get more usage." The Planning Commissioners, three of whom last meeting said a full court was a great idea, didn't question these new findings nor did the developer offer any evidence to support the claims. Further, it was claimed by Lennar that a full court would "change the feel of the space", presumably for the worse and that "a half court looks better." Again, no evidence to support those claims were forthcoming nor did Lennar qualify the dubious statement that people could use a half basketball court for stretching exercises but on a full court they couldn't.
Commissioner Steven Keller who had at the November Planning Commission study session on the park, joined the majority of his colleagues and asked the staff to come back in December and present a park with a full basketball court for them to vote on, was nonetheless pleased this time with the presentation that roundly rejected that ask by the Commissioners. Vaguely referencing the earlier PARC and Lennar concerns about outsiders coming to play basketball, and reversing previous claims of the benefits of basketball, Mr Keller this time moved to limit games being played, saying "people get rowdy" playing basketball.
With this victory keeping basketball outsiders out of the Sherwin Williams park, PARC adds to its accomplishments and builds its clout with City Hall. The organization which calls itself a citizen's activist group reflects its xenophobic vision for this park, being an exclusive group closed to outsiders despite the self applied epithet 'community activist group'. When PARC announced its formation last year, they claimed to speak for the community as they formulated what they called a Sherwin Williams Community Benefits Agreement with Lennar but they turned the idea of a CBA on its head. The discriminative PARC excluded other community members and community activist groups such as Resident for a Livable Emeryville (RULE), those exclusionary aspirations being the antithesis of the democratic essence of a real CBA. The Tattler has reported on the likelihood that a better, more resident friendly development would have come to pass if an actual CBA were to have been agreed to but City Hall chose to accept the exclusive PARC agreement (and accept PARC's crowning of their agreement as a CBA). It is likely a real CBA would have net a real basketball court for the park as well as other amenities but this is Emeryville and that's the path not taken with the Sherwin Williams project.
Video of the meeting can be viewed HERE.
![]() |




